So you’re a green business - why should your prospects care?

I'm not normally a haranguer...but this news story made it so clear that key information just isn't being communicated, that I think this point needs to be made a little more intensely than perhaps I might make it otherwise. After all, it does have an immediate impact on the environment and the success of your green business!

There's an article in GreenBiz News today about an EcoPinion survey that found Consumers Don't Understand Green Terms. Good article, important data being revealed about mainstream consumers' buying decisions. And it reminded me of a crucial point I've made oh-so-many times to my clients...quite probably the single most important point that will convert browsers to committed green buyers!

What is that point? Check it out (and learn more about that survey) at The Tree-Huggin' Copywriter - and if you like what you read, join my blog community!